Technology Acceptance Model TAM using Partial Least Squares Structural Equation Modeling PLS- SEM

Journal: Journal of Information Systems and Informatics

Publication: 2025-06-26 · Vol. 7 No. 2 · pp. 1376–1399

DOI: 10.51519/journalisi.v7i2.1104

Abstract

The rapid advancement of digital technologies necessitates a deeper focus on user acceptance and satisfaction, particularly within the framework of the Technology Acceptance Model (TAM), analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). This systematic literature review examines 36 articles published between 2020 and 2025, revealing that factors such as trust, system quality, perceived enjoyment, service quality, and technological self-efficacy significantly influence user satisfaction. These external variables enhance the explanatory power of TAM, providing a richer understanding of user interactions with digital platforms such as e-commerce, e-learning, and mobile banking. PLS-SEM's ability to manage model complexity, non-normal data distributions, and interrelated constructs further validates its suitability for this research. The findings suggest that integrating these external factors improves both the theoretical and practical aspects of TAM in the context of technology adoption. Future research could explore additional industry-specific applications for emerging technologies.