IRCI Author ID: IRCI-A-0000007047

Isma Azis Riu

AFFILIATION, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar Author Origin : Indonesia

ORCIDNot available in indexed metadata

2
Publications

0
IRCI Citations

0
IRCI h-index

Publications

Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

Economics and Business Journal (ECBIS) · 2026

DOI: 10.47353/ecbis.v4i2.378

Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers

Economics and Business Journal (ECBIS)

DOI: 10.47353/ecbis.v4i6.523