References
Abedi, E., Ghorbanzadeh, D., & Rahehagh, A. (2020). Influence of eWOM information on consumers’ behavioral intentions in mobile social networks: Evidence of Iran. Journal of Advances in Management Research, 17(1), 84–109. https://doi.org/10.1108/JAMR-04-2019-0058
Ahmad, A., AlMallah, M., & AbedRabbo, M. (2022). Does eWOM influence entrepreneurial firms’ rate of diffusion of innovation? Journal of Research in Marketing and Entrepreneurship, 24(1), 92–111. https://doi.org/10.1108/JRME-01-2021-0012
Ajzen, I., & Fishbein, M. (1975). Attitude behavior relations: a theoretical analysis and review of empirical research. Psychological Bulletin, 84(5), 888-918.
Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing Strategies and its Influence on Consumer Purchasing Decision. International Journal of Rural Development, Environment and Health Research, 5(2), 26–39. https://doi.org/10.22161/ijreh.5.2.4
Amaliah, B., P, A. K. R., & Fawaiq, M. (2025). Analisis Live Streaming E-Commerce Shopee Pada Skincare Skintific (Studi Generasi Z Di Jabodetabek). Jurnal Ekonomi, Manajemen Dan Akuntansi, 3(4), 640–651. https://jurnal.researchideas.org/index.php/neraca/article/view/238
Ardani, W. (2022). The Influence of Digital Marketing on Consumer Behavior. Journal of Civilization Management , 2 (1), 40–47. https://doi.org/10.55182/jtp.v2i1.102
Azhari, F., Indayani, L., & Pebrianggara, A. (2025). Analysis of Electronic Word of Mouth (e-WOM), Price, and Brand Image on Purchase Interest in The Originote Products. Journal of Economics and Business, 9 (1), 446–459. https://doi.org/10.33087/ekonomis.v9i1.2046
Bilal, M., Jianqiu, Z., Dukhaykh, S., Fan, M., & Trunk, A. (2021). Understanding the effects of economic antecedents on online purchase intention in China. Information (Switzerland) , 12 (5), 1–15. https://doi.org/10.3390/info12050192
Bulut, ZA, & Karabulut, AN (2018). Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective. Journal of Consumer Behavior , 17 (4), 407–417. https://doi.org/10.1002/cb.1721
Darmawan, CK, Sebastian, E., Sie, PA, & Sinaga, IPAS (2024). Analysis of Influencer Liability Through Lawsuits for Making Unlawful Objections to Endorsement of Overclaims on Cosmetic Products and Cosmetic Products Containing Hazardous Materials. Critical Journal of Legal Studies , 9 (11), 93–107.
Erkan, I., & Evans, C. (2018). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617–632. https://doi.org/10.1080/13527266.2016.1184706
Fernandes Andry, J., Herlina, & Marcellus Susanto, F. (2023). Analisis Deskriptif Perilaku Konsumen Shopee: Technology Acceptance Model (TAM). Journal of Technology and Informatics (JoTI), 4(2), 63–68. https://doi.org/10.37802/joti.v4i2.318
Indrawati, Yones, P. C. P., & Muthaiyah, S. (2023). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28, 174–184. https://doi.org/10.1016/j.apmrv.2022.07.007
Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing and Management, 28(7), 765–784. https://doi.org/10.1080/19368623.2019.1567431
Liu, H., Jayawardhena, C., Osburg, V. S., Yoganathan, V., & Cartwright, S. (2021). Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research, 132(April), 208–220. https://doi.org/10.1016/j.jbusres.2021.04.030
Lopes, A. I., Dens, N., De Pelsmacker, P., & Malthouse, E. C. (2023). Managerial response strategies to eWOM: A framework and research agenda for webcare. Tourism Management, 98(November 2021), 104739. https://doi.org/10.1016/j.tourman.2023.104739
Nofal, R., Bayram, P., Emeagwali, O.L., & Al-Mu'ani, L. (2022). The Effect of eWOM Source on Purchase Intention: The Moderating Role of Weak-Tie eWOM. Sustainability (Switzerland) , 14 (16). https://doi.org/10.3390/su14169959
Nugroho, S. (2023). Analysis of Consumer Behavior in Online Purchasing Decisions through the TikTok Application (TikTok Shop) in Surabaya City. National Seminar on Applied Sciences , 7 (1). https://doi.org/10.61293/sniter.v7i1.577
Nurhasanah, Mahliza, F., Nugroho, L., & Putra, Y. M. (2021). The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site. IOP Conference Series: Materials Science and Engineering, 1071(1), 012017. IOP Conference Series: Materials Science and Engineering, 1071(1). https://doi.org/10.1088/1757-899x/1071/1/012017
Nyagadza, B., Mazuruse, G., Simango, K., Chikazhe, L., Tsokota, T., & Macheka, L. (2023). Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers. Sustainable Technology and Entrepreneurship, 2(3), 100040. https://doi.org/10.1016/j.stae.2023.100040
Pillay, S. (2021). The Influence of Electronic Word-of-Mouth Adaptation on Brand Love Amongst Generation Z Consumers. Acta Commercii-Independent Research Journal in the Management Sciences, 21(1), 1–11. Acta Commercii-Independent Research Journal in the Management Sciences , 21 (1), 1–11. https://doi.org/10.4102/ac.v21i1.928
Romadhoni, A., Nugroho, SD, & Sudiyarto, S. (2021). Analysis of the Influence of Electronic Word Of Mouth (eWOM) and Service Quality on the Decision to Visit the Kampoeng Anggrek Agrotourism in Kediri. Scientific Periodical of Agribusiness , 10 (1), 59–68. https://doi.org/10.33005/adv.v10i1.2615
Ruiz-Alba, J. L., Abou-Foul, M., Nazarian, A., & Foroudi, P. (2022). Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. Information Technology & People, 35(7), 2470–2499. https://doi.org/10.1108/ITP-07-2021-0572
Seifert, C., & Kwon, W. S. (2020). SNS eWOM sentiment: impacts on brand value co-creation and trust. Marketing Intelligence and Planning, 38(1), 89–102. https://doi.org/10.1108/MIP-11-2018-0533
Setiyanti, S., & Ansori, MI (2024). The Influence of Brand Image and Price on Purchase Decisions for The Originote Skincare Products. Profit: Journal of Management, Business and Accounting , 3 (2), 211–226. https://doi.org/10.58192/profit.v3i2.2121
Siregar, AM (2022). Analysis of Consumer Behavior Factors on Purchasing Decisions. Journal of Islamic Education and Religion , 21 (2), 96–103. https://doi.org/10.47467/mk.v21i2.884
Sussman, S., & Siegal, W. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14 (1), 47–65. https://doi.org/10.1287/isre.14.1.47.14767
Tiurmaida, P., Vitryanov, N., & Tasya, P. (2024). Analisis Konten Strategi Marketing Mix Beauty Influencer dalam Mempromosikan Brand The Originote: Studi Kasus Akun TikTok @Laurasiburian. Jurnal Ilmiah Multidisiplin, 3(6), 70–76. https://doi.org/10.56799/jim.v3i6.3424
Yusuf, A. S., Che Hussin, A. R., & Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. Journal of Services Marketing, 32(4), 493–504. https://doi.org/10.1108/JSM-01-2017-0031
Abedi, E., Ghorbanzadeh, D., & Rahehagh, A. (2020). Influence of eWOM information on consumers’ behavioral intentions in mobile social networks: Evidence of Iran. Journal of Advances in Management Research, 17(1), 84–109. https://doi.org/10.1108/JAMR-04-2019-0058
Ahmad, A., AlMallah, M., & AbedRabbo, M. (2022). Does eWOM influence entrepreneurial firms’ rate of diffusion of innovation? Journal of Research in Marketing and Entrepreneurship, 24(1), 92–111. https://doi.org/10.1108/JRME-01-2021-0012
Ajzen, I., & Fishbein, M. (1975). Attitude behavior relations: a theoretical analysis and review of empirical research. Psychological Bulletin, 84(5), 888-918.
Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing Strategies and its Influence on Consumer Purchasing Decision. International Journal of Rural Development, Environment and Health Research, 5(2), 26–39. https://doi.org/10.22161/ijreh.5.2.4
Amaliah, B., P, A. K. R., & Fawaiq, M. (2025). Analisis Live Streaming E-Commerce Shopee Pada Skincare Skintific (Studi Generasi Z Di Jabodetabek). Jurnal Ekonomi, Manajemen Dan Akuntansi, 3(4), 640–651. https://jurnal.researchideas.org/index.php/neraca/article/view/238
Ardani, W. (2022). The Influence of Digital Marketing on Consumer Behavior. Journal of Civilization Management , 2 (1), 40–47. https://doi.org/10.55182/jtp.v2i1.102
Azhari, F., Indayani, L., & Pebrianggara, A. (2025). Analysis of Electronic Word of Mouth (e-WOM), Price, and Brand Image on Purchase Interest in The Originote Products. Journal of Economics and Business, 9 (1), 446–459. https://doi.org/10.33087/ekonomis.v9i1.2046
Bilal, M., Jianqiu, Z., Dukhaykh, S., Fan, M., & Trunk, A. (2021). Understanding the effects of economic antecedents on online purchase intention in China. Information (Switzerland) , 12 (5), 1–15. https://doi.org/10.3390/info12050192
Bulut, ZA, & Karabulut, AN (2018). Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective. Journal of Consumer Behavior , 17 (4), 407–417. https://doi.org/10.1002/cb.1721
Darmawan, CK, Sebastian, E., Sie, PA, & Sinaga, IPAS (2024). Analysis of Influencer Liability Through Lawsuits for Making Unlawful Objections to Endorsement of Overclaims on Cosmetic Products and Cosmetic Products Containing Hazardous Materials. Critical Journal of Legal Studies , 9 (11), 93–107.
Erkan, I., & Evans, C. (2018). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617–632. https://doi.org/10.1080/13527266.2016.1184706
Fernandes Andry, J., Herlina, & Marcellus Susanto, F. (2023). Analisis Deskriptif Perilaku Konsumen Shopee: Technology Acceptance Model (TAM). Journal of Technology and Informatics (JoTI), 4(2), 63–68. https://doi.org/10.37802/joti.v4i2.318
Indrawati, Yones, P. C. P., & Muthaiyah, S. (2023). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28, 174–184. https://doi.org/10.1016/j.apmrv.2022.07.007
Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing and Management, 28(7), 765–784. https://doi.org/10.1080/19368623.2019.1567431
Liu, H., Jayawardhena, C., Osburg, V. S., Yoganathan, V., & Cartwright, S. (2021). Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research, 132(April), 208–220. https://doi.org/10.1016/j.jbusres.2021.04.030
Lopes, A. I., Dens, N., De Pelsmacker, P., & Malthouse, E. C. (2023). Managerial response strategies to eWOM: A framework and research agenda for webcare. Tourism Management, 98(November 2021), 104739. https://doi.org/10.1016/j.tourman.2023.104739
Nofal, R., Bayram, P., Emeagwali, O.L., & Al-Mu'ani, L. (2022). The Effect of eWOM Source on Purchase Intention: The Moderating Role of Weak-Tie eWOM. Sustainability (Switzerland) , 14 (16). https://doi.org/10.3390/su14169959
Nugroho, S. (2023). Analysis of Consumer Behavior in Online Purchasing Decisions through the TikTok Application (TikTok Shop) in Surabaya City. National Seminar on Applied Sciences , 7 (1). https://doi.org/10.61293/sniter.v7i1.577
Nurhasanah, Mahliza, F., Nugroho, L., & Putra, Y. M. (2021). The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site. IOP Conference Series: Materials Science and Engineering, 1071(1), 012017. IOP Conference Series: Materials Science and Engineering, 1071(1). https://doi.org/10.1088/1757-899x/1071/1/012017
Nyagadza, B., Mazuruse, G., Simango, K., Chikazhe, L., Tsokota, T., & Macheka, L. (2023). Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers. Sustainable Technology and Entrepreneurship, 2(3), 100040. https://doi.org/10.1016/j.stae.2023.100040
Pillay, S. (2021). The Influence of Electronic Word-of-Mouth Adaptation on Brand Love Amongst Generation Z Consumers. Acta Commercii-Independent Research Journal in the Management Sciences, 21(1), 1–11. Acta Commercii-Independent Research Journal in the Management Sciences , 21 (1), 1–11. https://doi.org/10.4102/ac.v21i1.928
Romadhoni, A., Nugroho, SD, & Sudiyarto, S. (2021). Analysis of the Influence of Electronic Word Of Mouth (eWOM) and Service Quality on the Decision to Visit the Kampoeng Anggrek Agrotourism in Kediri. Scientific Periodical of Agribusiness , 10 (1), 59–68. https://doi.org/10.33005/adv.v10i1.2615
Ruiz-Alba, J. L., Abou-Foul, M., Nazarian, A., & Foroudi, P. (2022). Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. Information Technology & People, 35(7), 2470–2499. https://doi.org/10.1108/ITP-07-2021-0572
Seifert, C., & Kwon, W. S. (2020). SNS eWOM sentiment: impacts on brand value co-creation and trust. Marketing Intelligence and Planning, 38(1), 89–102. https://doi.org/10.1108/MIP-11-2018-0533
Setiyanti, S., & Ansori, MI (2024). The Influence of Brand Image and Price on Purchase Decisions for The Originote Skincare Products. Profit: Journal of Management, Business and Accounting , 3 (2), 211–226. https://doi.org/10.58192/profit.v3i2.2121
Siregar, AM (2022). Analysis of Consumer Behavior Factors on Purchasing Decisions. Journal of Islamic Education and Religion , 21 (2), 96–103. https://doi.org/10.47467/mk.v21i2.884
Sussman, S., & Siegal, W. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14 (1), 47–65. https://doi.org/10.1287/isre.14.1.47.14767
Tiurmaida, P., Vitryanov, N., & Tasya, P. (2024). Analisis Konten Strategi Marketing Mix Beauty Influencer dalam Mempromosikan Brand The Originote: Studi Kasus Akun TikTok @Laurasiburian. Jurnal Ilmiah Multidisiplin, 3(6), 70–76. https://doi.org/10.56799/jim.v3i6.3424
Yusuf, A. S., Che Hussin, A. R., & Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. Journal of Services Marketing, 32(4), 493–504. https://doi.org/10.1108/JSM-01-2017-0031
