IRCI Article ID: IRCI-AR-0000001796

Marketing Strategy for Meatball Sellers in Pekanbaru in Increasing Profitability

Authors:

Witjakso, Ario Ario Witjakso Ardan Mardan, Jhonni Jhonni Ardan Mardan Amos Amos Amos, Amos Faira Medina Dzikra Medina Dzikra, Faira Muhammad Hidayat Hidayat, Muhammad

Journal: International Journal of Economics, Management and Accounting

Publication: 2023-12-31 · Vol. 1 No. 7 · pp. 557–564

DOI: 10.47353/ijema.v1i7.86

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Abstract

This research is motivated by the marketing strategy used by meatball sellers in Pekanbaru to increase profitability. Information regarding interesting marketing strategies implemented by meatball sellers in Pekanbaru already involves elements of sharia marketing. The objectives of this research are: 1) Analyzing the marketing strategies of meatball sellers in Pekanbaru to increase their profitability. 2) Analyze the impact of marketing strategies implemented by meatball sellers in Pekanbaru in increasing profitability. This research includes field study research, in the implementation process, this research uses a qualitative descriptive approach that focuses the study on product marketing and pricing. Data was collected using the interview method with meatball shop informants in Pekanbaru, observation and documentation in the Bakso Shop environment in Pekanbaru, then the data was processed and then analyzed using descriptive-qualitative methods. Based on the results of research that has been carried out regarding the marketing strategy of meatball sellers in increasing profitability from a Sharia economic perspective, the conclusions obtained are 1) Marketing strategy for Product, Price, Promotion, Distribution, Place, People, Process and Physical Evidence are used to analyze and determine business policies to attract consumer interest and satisfaction. 2) Analyzing the impacts that occur with the existence of the meatball business, the impacts are divided into two types, namely positive and negative impacts, the positive impact is family and community income, while the negative impact is the influence of imported meat ingredients and the increase in basic prices which reduces income.

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Authors

Witjakso, Ario

Ario Witjakso

Ardan Mardan, Jhonni

Jhonni Ardan Mardan

Amos Amos

Amos, Amos

Faira Medina Dzikra

Medina Dzikra, Faira

Muhammad Hidayat

Hidayat, Muhammad

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