Preferensi: Journal of Marketing and Business

Copyright of articles published in Preferensi: Journal of Marketing and Business is retained by the author(s). Authors grant the journal the right of first publication and the right to distribute the work in all forms and media.

The author(s) are responsible for the content of their published work and ensure that the manuscript does not infringe upon the copyright or intellectual property rights of any third party.

Preferensi: Journal of Marketing and Business is committed to upholding the highest standards of publication ethics and academic integrity. This statement outlines the ethical responsibilities of all parties involved in the publication process, including authors, editors, reviewers, and the publisher. The journal adheres to the principles and best practices recommended by the Committee on Publication Ethics (COPE).

Ethical Responsibilities of Authors

Authors are required to ensure that their manuscripts are original works and have not been published or submitted simultaneously to other journals. All sources used in the research must be properly cited, and any form of plagiarism, data fabrication, data falsification, or unethical research practices is strictly prohibited.

Authors should present accurate research data and provide sufficient detail to allow replication of the study. Any potential conflicts of interest that may influence the research or its interpretation must be clearly disclosed. Authorship should be limited to individuals who have made significant contributions to the research and manuscript preparation.

Ethical Responsibilities of Editors

Editors are responsible for making publication decisions based solely on the academic merit, originality, clarity, and relevance of the submitted manuscripts. Editors must evaluate manuscripts fairly and objectively, without discrimination based on authors’ gender, ethnicity, religious belief, citizenship, or institutional affiliation.

Editors are also responsible for maintaining the confidentiality of submitted manuscripts and ensuring a transparent and unbiased double-blind peer-review process. Any conflicts of interest related to editorial decisions must be avoided or properly managed.

Ethical Responsibilities of Reviewers

Reviewers play a crucial role in maintaining the quality of the journal. They are expected to conduct reviews objectively, constructively, and within the agreed timeframe. Reviewers must treat all manuscripts as confidential documents and must not use any unpublished information for personal advantage.

Reviewers should identify relevant published work that has not been cited by the authors and report any suspected ethical misconduct, such as plagiarism or data manipulation, to the editors.

Ethical Responsibilities of the Publisher

The publisher is committed to ensuring that editorial decisions are independent and not influenced by commercial or institutional interests. The publisher supports ethical publishing practices and facilitates compliance with international standards of academic integrity.